One of the most valuable brands of the world, Apple is mainly known for its exquisite hardware design. The monochrome logo replaced the rainbow colored logo in 1998, with its current glass theme becoming active in 2013. Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). Celle-ci avait inspiré Isaac Newton pour formuler sa théorie légendaire de la gravité. Il dispose d’une histoire intéressante. A quick glance at the evolution of the Apple logo gives us an insight into the workings of this great mans’ mind. At the time, the typeface was considered new and modern. That was the period of experiments with volume and glossy shine. Apple Logo Evolution in 2001-2007. Apple’s current logo is a monochrome glass-theme image of an apple with a chunk missing out on the right. Caption: The evolution of the Apple logo The very first logo for Apple was designed in 1976 by two of the founders, Steve Jobs and Ronald Wayne, and inspired by a quote from Wordsworth. In 2001 the macOS X “Cheetah” was released, affecting the Apple logo significantly. A Journey Begins with a Voyaging Mind: Newton and his Legendary Apple (1976 – 1977) The bitten Apple logo is one of, if not the most, recognizable logos on in the present world. Apple Logo Design Elements. So, the initial logo was drawn by hand by Ronald Wayne and showed Sir Isaac Newton underneath an apple tree, as in the famous painting. The first apple logo was introduced in 1976 — the year Apple was established . The first Apple logo was designed by Steve Jobs and … The logo was a woodcut representation of Sir Isaac Newton, with the inscription of “A mind forever voyaging through strange seas of thought…alone.” The logo didn’t last long; Apple introduced its second logo in late 1976. Le logo Apple est sans conteste l’un des plus grands et les plus célèbres logos jamais créés. History Of The Apple Logo Design – Evolution of Apples Logos. Let’s raise the curtain on the Apple logo evolution phenomenon, that has ever since fascinated people all over the world. Whether it is their computers or smartphones, all of its products represent the ceaseless ingenuity of its creative team. Apple, known for its innovative products, has a logo with an equally compelling story of corporate identity.. It repeated the Aqua interface. Le premier logo Apple a fait une référence à une pomme qui était tombée sur le sol. Changes and Evolution 1. Shape