You are invited. Follow-Up Email Subject Line Best Practices. Being on first-name terms with someone is personal, but it’s not that personal. Since email inboxes are inundated with hundreds, maybe even thousands, of emails per day, catchy email subject lines are more important than ever. Aside from the formatting of this subject line, it is weak because it does not inform the prospect about what the deal actually is or why they might benefit from it. Reach more leads, book more meetings, and close more deals while doing a lot less work. Here are eight email subject lines that are sure to land you in the trash folder: As the subject line for a cold email, “Just checking in” raises many of the same problems as “Hi.” Unless you have actually spoken with the email recipient previously, you are not checking in with them. Subject lines that imply same-day send times as meetings receive more opens and replies than reminders sent days before and meeting follow-ups sent days after. Even though it was used in over 63K times by over 2,000 company domains, this subject line sends your email to the trash or Unread purgatory over 50% of the time (much more than that for recipients checking email on smartphones). Follow-up emails succeed when they are specific to the individual prospect and the interactions you have previously had with them. What to do during a meeting: Take notes using one of these 4 templates so you don’t forget 75% of what’s discussed. The false “re:” is a popular tactic among many sales representatives who send cold emails. We have about 180,000 recent data points based on thousands of sales reps and account executives to pinpoint this answer. According to Yesware data, using the phrase Invitation To Join in your email subject line drops your reply rate to 2 percent. The best email subject lines are under 5 words. What to do about it: Take one minute to tailor your subject line to the value you provide in your email. value.Percentage.toFixed(2) : value.Percentage}} % Here’s another benchmark email analysis of 386M emails. This subject line is big on hype, but low on actual value. Also, Check: Canada Study Visa: How To Apply For Visa, Requirement, Process – Candian Study Permit. Download a free trial today. Morning Brew – ☕️ Thank you, Beyoncé Morning Brew continually excels at writing relevant and short subject line … This irritates prospects and in some cases may even qualify as spam. Find out what subject lines are working with this simple inbox add-on. The idea behind is that if the recipient believes an email is part of a previous conversation, they will be more likely to open it. You can use these ideas for designing your email marketing campaign. Whatever the reason, make sure it’s meaningful to your recipient, not just you, and refer to it in your subject line. Here are some additional subject line ideas you could also test out: Choosing the phrase Next Steps to start off your email can boost your email reply rate 20 percent above average. It's almost never a one-call close. If you’re not on friendly terms with the email recipient, subject lines that imply otherwise should be avoided. Why it works: When one person sets an expectation, it drives another person’s behavior to be in line with that expectation. We use cookies to ensure that we provide you with the best experience on our website. Our data scientists recently powered through subject line data from more than 100,000,000 emails sent by 7,839 companies to uncover patterns behind opens and replies. By all means you should share relevant business news with your customers and prospects, but don’t overpromise and then fail to deliver. Check out this subject line from an email Rikke received recently: Rather than address the recipient by name, they use a nickname. As opposed to a more sales-oriented subject line, “Hi” seems friendly and colloquial. Many people check their email on mobile devices that display only 25 to 30 characters of the subject line. Are your subject lines resonating with recipients? What to do about it: Try using “check in” instead. They can smell out automated emails that require little effort and use custom fields like {!First Name}. Free trials can be enticing, so it is entirely appropriate to let prospects know you’re offering a free trial. They simply don’t have the time to partake in all of them. Instead, use a simple subject line that gets the recipient interested in your conversation. Director of Marketing @ CloserIQ. Here are brand new insights to help you send more compelling emails.