And those greys? BSG Systems Group LLC is not responsible for content on external web sites. The product didn't apply smoothly through my hair and it felt really rough to apply. Covering grey can be one of the trickiest hair color tasks in your repertoire. Resistant gray gets our most gleaming and gorgeous coverage. Want to throw a little Southern California into your blonde locks? Join Joicos' celebrity colorist Denis De Souza as he shares with you how he achieves a dreamy sun-kissed golden glow with his signature NEW Ray of Light Technique. With 20 luscious hues to choose from, creating dimensional color becomes a simple, foolproof, predictable art form. It makes their eyes pop and their skin glow. Put it under cover with new LumiShine YouthLock Natural Natural Gold Series –7 permanent,sun-kissed shades that deliver rich golden blonde and brunette tones to the most resistant gray hair. This field is for validation purposes and should be left unchanged. All trademarks and registered trademarks are the property of their respective owners. So when our Global Artistic Team Member, Mark Mileti, is faced with a blonde color correction, he skips traditional two-tone looks with lightener; and instead, uses five different formulas from Joico's LumiShine Color Collection to create the most stunning, multidimensional beige-blonde hair color. Please turn it on so that you can experience the full capabilities of this site. Vibrant, fiery, dimensional reds are sizzling hot; and celebrity colorist, Rick Henry, of LA’s famed Nine Zero One Salon has the answer for keeping the look radiant and fade-proof: LumiShine PowerHouse Red collection paired with Joico’s new Defy Damage Pro Series. I picked up lumishine and was so impressed with the beautiful shine! purposes only. Most blonde clients coming in the salon want to go brighter and blonder especially for summer., Get $20 off your $50+ purchase when you open and use your Cosmo Prof Rewards Credit Card immediately at time of account opening, Your California Privacy Rights and Social Responsibility. I own/manage a salon and would like assistance with promotional planning, retailing and brand education. A stunning range of fierce tones—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color. Here’s why you’ll love LumiShine…. It’s the ultimate one-two punch for creating blazing, beautiful reds that stay true to hue. Our brand-new LumiShine Blue Ash series--a line specifically designed to leave brassy strands in the past--debuts with a smoking-hot collection of permanent créme colors that give those unwanted orange-y undertones the big chill. I thought I should try this line on my ends for a refresher color. LumiShine: Color so brilliant, it instantly restrengthens hair with up to 2x shinier hair, "I love and have used Vero Kpak Color and the Intensities for a long time. Exactly the opposite of what it should and what I expected. Thanks to our brand-new LumiShine line, covering grey no longer involves guesswork or those wait-and-see moments: With Argiplex technology, patented conditioners actually strengthen hair from the inside out, leaving each strand fortified, healthy, and glossy beyond belief. Until today. Nowhere to be found. How? It’s brunette’s time to shine. It can be gold…honey…platinum…and, sometimes, a clever combo of all of them. Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed! Designed to restore strength and hydrate each strand, this new addition to YouthLock’s collagen-infused color line tackles two color issues in a single service: turning back the clock on gray hair, while creating gorgeous, gilded looks that sparkle with renewed youthfulness. I figured it would be similar to Redden Shades EQ and I couldn't have been more wrong. Your browser's Javascript functionality is turned off. Watch superstar colorist Denis De Souza put Blue Ash to work with his exclusive Champagne Ice Blonde Technique; a lustrous new look that leaves hair stronger, shinier, and deliciously cool. Stay tuned for more Joi. Delivering the shine and lasting through 30 full shampoos, this LumiShine creation is a stunning sunset on the hair color horizon. LumiShine color is fantastic for toning and blonding, or anytime your client is going lighter and you are worried their hair might be compromised. As they say: Where there's smoke.... Every blonde wants healthy, glossy hair for summer. With unparalleled staying power and twice the shine, this line of hot hues gives Henry the power to create a multi-dimensional look that weaves deep to rich-red coppers in one stunning technique. Got gray grow-out that’s stubborn as can be? Welcome Cosmetologists, Barbers, Massage Therapists, and Students of Beauty! address. The LumiShine Difference. We're giving brunettes the royal treatment... Super-cool doesn't begin to describe it. WatchJoico Brand Ambassador, Larisa Love, as she unveils her stunning Cream Soda Blonde technique using LumiShine’s YouthLock NNG: glistening, reborn highlights infused with creamy brunette and blonde tones, and total gray grow-out coverage in one fell swoop. Reduced breakage** and 100% replenished and restrengthened hair***, Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****, ** Combing breakage on damaged hair with K-PAK. This site is best viewed using Google chrome. LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed! I am currently shopping in-store or through a representative and now I want to shop online. Discover the fountain of youth with an innovative, chase-away-the-gray technique from Joico Brand Ambassador, Larisa Love, and the pioneering collagen-infused color line, Youth Lock. Thanks to turn-back-the-clock technology and Larisa’s step-by-step tricks for flawless color layering, hair becomes healthy, radiant, and multi-dimensional – the kind of look that’s believably youthful and vibrant. The tones for the deposit only gloss treatments are brilliant. The scoop on new products, freebies, and total hair joi — straight to your inbox. LumiShine instantly restrengthens hair and reduces breakage, delivering healthy-looking, long-lasting color results with up to 2x more shine! Guaranteed healthy-looking, consistent results when combined with LumiShine Creme Developers (10, 20, 30 and 40 Volume). Get the formula, the step-by-step technique, and watch as Defy Damage instantly goes to work, strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes.