Hard to say. 5 Spice Girls and 6 guys named Herb. As another person else said on Twitter, someone deserves a raise. With more than a million Twitter followers, KFC appears extremely picky when it comes to following back. ©2020 Verizon Media. As a user noticed, the KFC Twitter account follows 11 people. KFC's Twitter Following List Secret Joke Is Brilliant Branding http://on.inc.com/2gwUp6F Part of HuffPost News. All rights reserved. Sioux Falls man's discovery leads to 250,000 retweets on Twitter. KFC, part of Yum! In my experience, you can keep something rolling for a few years and then you get a change in management, with the new people deciding to put their mark on the operations. Clever is often overrated in marketing. Burger King Trolls McDonald's By Expertly Hijacking 'It' Screening, NSFW Buffalo Chicken Finger Will Command Your Attention. From the List page, click or tap Follow to follow to the List. But for now, KFC's marketing team can continue to be innovative, smart, and effective. #seewhatIdidthere, What a want, what I really really want is a Spice Girl to bring me a bucket of mostly drumsticks #WellPlayedKFC. The KFC account follows just 11 users; five of them are former members of the Spice Girls and the other six are men named Herb, including Green Bay Packers cornerback Herb Waters and music legend Herb Alpert. There's the temptation to get too clever or to release an excess of promotions in rapid succession that become predictable. GIVE THEM A RAISE. To add/remove Lists to your Home timeline. LOUISVILLE, Ky. (AP) — A Twitter user has earned kudos online for discovering a subtle message on KFC's account. This time, it's not. You can follow Lists without following the individual accounts in that List. Select which List you'd like to follow. The more obvious promotions have been noteworthy over the last few years. But its list of 11 followed accounts reveals … “ @KFC follows 11 people,” he wrote in an October tweet that has been liked over 715,000 times and retweeted more than 322,000. For example, there was the KFC-branded smartphone in China, with a decent feature set and a couple of company apps, including one that lets users select music to play at any KFC restaurant they visit there. As Twitter user @edgette22 noted on Thursday, KFC only follows 11 people ― the five former members of the Spice Girls , and six men named Herb. @KFC follows 11 people.Those 11 people? The other six include a famous musician, a Santa Clara University head coach, a member of the Green Bay Packers, a Los Angeles City Council president, a journalist, and a martial artist. . The other six include a famous musician, a Santa Clara University head coach… KFC Twitter A man named Mike Edgette has solved the mystery of why the KFC Twittter account only follows 11 people when it has 1.2 million followers itself. How long can they keep it up? Twitter user Edge (@edgette22) noticed something about KFC’s list of Twitter followers. KFC Is Only Following 11 People On Twitter For A Totally Genius Reason, Sign up for membership to become a founding member and help shape HuffPost's next chapter. But, of late, it's also looked back to reestablish links with its founding by Harlan Sanders, long before he sold his interest in the business. I need time to process this. As a user noticed, the KFC Twitter account follows 11 people. Honestly I'm too hype about this, They must have a seasoned marketing person. What's even more remarkable about KFC's marketing is that such efforts can so easily go careening off the rails. Subtle, waiting for the day when someone would notice, mention it, with all the press that would follow. In a marketing move that Colonel Sanders himself would have been proud of, someone on Twitter noticed the fast-food chain is highly selective about who it follows on the micro-blogging service. 11 Herbs & Spices. Five of them are former members of the Spice Girls. The user, @edgette22, noticed a hidden joke baked into the company's Twitter … Sioux Falls man's discovery leads to 250,000 retweets on Twitter. Part of the continuity with the past is the basis for the Twitter joke. KFC has rewarded the Twitter user who discovered its account only follows the five Spice Girls and six men named Herb with a priceless gift. As Twitter user @edgette22 noted on Thursday, KFC  only follows 11 people ― the five former members of the Spice Girls, and six men named Herb. “Those 11 people? The latest Tweets from Autohaus Warncke GmbH (@GmbhWarncke). The latest Tweets from KFC AUS (@kfcaus): "Sup sam my second account just using it to say LOOK AT MY ONE FOLLOWER!" The latest Tweets from KFC (@kfcrussia): "Что сделает ожидание понедельника чуть приятнее? KFC has long marketed its chicken as the product of a secret recipe with “11 herbs and spices.”. Go to your profile icon menu. And there was the KFC chicken corsage campaign. The humor is completely in keeping with the overall tone of KFC campaigns and the company couldn't invoke its history any better than with a reference to 11 herbs and spices. Today is National Voter Registration Day! I don't care how much they make now. KFC’s Twitter game is finger lickin’ good. On Thursday, Twitter user @edgette22 realized KFC’s official Twitter account only follows 11 people: the five former members of Spice Girls, and six men named Herb. Brands, has proved itself more than capable of both with a -- sorry, can't help myself -- brand-new insight into its Twitter account that came from a user of the social network. Click or tap Lists. I don’t know who I’m more impressed with, @KFC for doing it or @edgette22 for noticing it https://t.co/avXAV1EkFm, Mind = blown. “11 Herbs & Spices. Tap the icon to add a List to your Home timeline. KFC depends on humor and whimsy in its marketing. If you check KFC’s Twitter account you’ll see that the chain follows six men named Herb and the five women who made up the Spice Girls. All of the latter share one thing: the given name of Herb. Tap here to turn on desktop notifications to get the news sent straight to you. In a marketing move that Colonel Sanders himself would have been proud of, someone on Twitter noticed the fast-food chain is highly selective about who it follows on the micro-blogging service. And sometimes, it's a subtlety waiting for discovery and the wave of earned media that will follow. I need time to process this,” the tweeter wrote. Not that it … It’s unclear how long KFC had to wait until someone spotted the subtle stunt, which appears to have gone down well with other Twitter users: the person that runs the KFC account needs a raise. You will see Lists you've created and other people's Lists you follow. We made it easy for you to exercise your right to vote! Sending a chicken sandwich into the stratosphere. Sending a chicken sandwich into the stratosphere tethered to a balloon for four days with a live 4K video feed was out of the ordinary. Actor Rob Lowe currently plays the Sanders character, for example. They only follow … And whoever is behind KFC’s Twitter account has gone and done just that. Five of them are former members of the Spice Girls. 5 Spice Girls … Some marketing is in your face. Given how rare great marketing is, the result is usually terrible. https://t.co/J1byxEt4p7" There's just enough time between them now for people to forget about the last one and enjoy the current. Genius is a word that gets kicked around a lot, but this is a bit of marketing genius. Last month, a random Twitter user pulled back the veil on KFC's brilliant social media strategy.