I consent to the use of following cookies: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. It is a critical step in successful product design and this book shows you how it's done.". À la place, notre système tient compte de facteurs tels que l'ancienneté d'un commentaire et si le commentateur a acheté l'article sur Amazon. This books helps a product manager like myself think through the different kinds of PLG approaches, understanding the risks and benefits of each approach. I was impress by the clarity of the message delivered in this book. Veuillez renouveler votre requête plus tard. This book could have been 600 pages but the author removed all the useless content, it only includes actionnables content with the right amount of words. Successful Product-led growth strategy’s incredible rewards. He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit. In one cozy loft, over 50 hard workers plugged away on their laptops side-by-side on long plywood tables. Impossible d'ajouter l'article à votre liste. Un problème s'est produit lors du chargement de ce menu pour le moment. Product-led growth (PLG) is a tricky one to pin down as there are so many things that make it unique. To anyone that is involved in marketing or creating a product, this book is clearly a must read that you need to read, it gonna help you gain clarity and confidence to create a product by using the good way. 10), Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. PLG isn't without its risks though. Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. I've followed Wes' blogs, webinars and podcast episodes where he's a guest. Depending on your business’s stage, Product-Led Growth is a strategy to help you compete or stay ahead of the competition. How To Build a Strong Product-Led Foundation? Easy to read and highly actionable, this is an essential read for SaaS founders and those looking to grow an existing business. Wes Bush is the author of the bestselling book on Product-Led Growth. It all started in a cold, gusty winter in Waterloo, Ontario (a.k.a. All informations are backed by real data and professional experience. Find out why businesses are opting to be product-led and why you should join them, Learn whether a free trial, freemium, or traditional sales model will work best for your unique business through the MOAT framework™. This book covers everything you need to know on the topic with credible sources and contributors. Best book on SaaS!! Wes has provided a blueprint for creating a complete product-led growth strategy. 11), The #1 thing to improve right now to maximize your customer lifetime value (Ch. Read this on kindle, but will purchase physical version to put in the office as a “handbook” for my colleagues and I. EXACTLY WHAT I NEEDED. Wes is a great resource in this space and his book lives up to his reputation. Comment les évaluations sont-elles calculées ? Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands--as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers. An excellent book. Hooked : comment créer un produit ou un service qui ancre des habitudes. The beginning appeared to be a bit slow for me but it quickly changed after. © 1996-2020, Amazon.com, Inc. ou ses filiales. It. Wes does an excellent job at guiding business owners through the steps of building a business that is 100% product-led. What if it provides so much value they don't need to pay to for the additional seats or features? The website cannot function properly without these cookies. This is one of my favorite books in 2019. Marketing cookies are used to track visitors across websites. Google Universal Analytics long-time unique user tracking identifier. One of the best marketing books. ... but when others book meetings as well. Strong’s book … I hope that no one else reads Product-led Growth. It is a critical step in successful product design and this book shows you how it's done." If you’ve used Slack or Dropbox, you’ve witnessed this first-hand-you didn’t read a lengthy whitepaper on the benefits of strong internal communication or cloud-based file sharing. Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. If you've been following product-led growth and want to know more about it, then this book is a must-read. It talks about transforming sales-led companies into product-led companies. Drew Falkman. Especially if you have VC funding there is no better way to set up your user acquisition and growth strategy. For all other types of cookies we need your permission. Veuillez réessayer. My Key Takeaways from this book: Truly great SaaS companies are built to be product-led. This book is a gem. As a growth consultant and Saas owner I enjoyed learning about the Product led growth method presented here by Wes. You gonna understand what makes a product great and how to help your users being successful with your product.