In this section, you will learn about three models of communication: I. And most consumers want a dialogue with brands rather than a one-way barrage of long, impersonal content. Types of Interactive Marketing. Interactive communication should be used when an immediate response is required and when the communication … There are many different types of interactivity you can use in your own content marketing program. Kearns (1986) identified five types of group treatment: direct (structured, didactic, directed by clinician), indirect (unstructured, open-ended in content and activity), sociolinguistic (focus on interactive communication … as a means of obtaining information, communication … Communication Models Communication Models are conceptual models used to explain the human communication process. Read on to learn more about the 5 main interactive content types … Linear model II. Linear Model of Communication It is a simple one way communication … Interactive model III. Interactive Communication Interactive communication is the most efficient method of communication to ensure a common understanding as it is real time. Two major models are the linear and interactive … Types of interactive marketing depend on the devices, technologies, and tools used. Communication is a multifaceted activity, with researchers such as Claude Shannon, David Berlo and Wilbur Schramm proposing different models of communication designed to help clarify human communication. Transactional model I. The most important is the Internet and devices that provide access to it (computers, tablet PC’s, smartphones, etc.)