People usually seek out these communities to find information and get advice from other enthusiasts or people with more experience. In fact, platform and purpose are the two most important determining factors before starting an online community. LifeVU Helps People … Discussion groups drive engagement, support groups provide care, and action groups foster advocacy. These support communities establish trust with your audience by showing you care about their well-being. Below, learn about the types of online communities and the unique purpose of each, including how you can use them to help your business build strong relationships with customers. Khoros can help you transform your website into a social destination for your audience with our online community software. Freshness. It's a community that allows aspiring and established artists to show, promote, and share their works in a community dedicated to the arts. Discussion communities are a place where people share experiences and thoughts on a specific interest. Online communities have also become a tool for activists, and Forbes reports that online protest movements will continue to grow. For example, the popular TV show The Office still has several strong online discussion communities even though the show ended in 2013. Your business can use support communities to provide care by answering questions and providing help to users in need. Below, learn about the types of online communities and the unique purpose of each, including how you can use them to help your business build strong relationships with customers. Support communities are a resource for people in need of help. Discussion communities are a great way to increase engagement within your target audience. DeviantArt.com is an online community for artists and art enthusiasts. Subreddits collaborated and strategized how they’d make their mark on this historic painting, then worked to defend it from rival groups. Their unity comes from a shared value. Along with text critique, DeviantArt offers the … Let’s talk about the five different kinds of communities that come together online. 25. This seemingly bizarre and random image is the final result of an experiment that took place over the course of 72 hours and involved more than a million people from thousands of subreddits (individual forum communities dedicated to a particular topic on Reddit), writes Newsweek. Organizations can use online communities as a means to foster advocacy for the issues their audience cares about. These forums originally served as a way for fans to discuss recent episodes and make predictions for the future of the series while it aired, but their purpose has shifted to be more reflective since the show’s end. 6.7. Support communities don’t always have a commercial intent, and this is especially true in the medical industry. Launched in 2000, DeviantArt has 22 million members. Eco-friendly clothing company Patagonia is a great example: A Medium Corporation notes how the company excels by using their communities to spread awareness and organize environmental support events. Khoros software and services help you win, serve, and grow customers across social marketing, digital care, and branded communities. Online communities form to unite consumers who share common interests, but businesses can also benefit. Content that receives thousands of likes and upvotes is still uploaded almost daily. Regardless of industry and business size, online communities can help you connect with your audience. Rewards-Based Environmental Causes. Knowing how each type of online community works and the benefits of each will eventually help you decide what role your community should play in your business. Many different types of online communities exist, but the mechanics and inner workings are similar. According to Social Media Today, Reddit has over 330 million active monthly users and 138,000 active communities. Patagonia also launched a digital platform in 2018 that is dedicated to supporting environmental activism, reports Fast Company. Online communities take several different forms. The auto industry offers many great examples of support communities, and social media and online communities are available for every stage of the car buying and ownership process. For instance, John Hopkins Hospital offers a free online support community for patients dealing with breast cancer. In 2018, Texas politician Beto O’Rourke used action communities to build a support base and drive fundraising efforts during his Senate campaign. Action communities campaign for social change. Before deciding your community’s function, think about what type of community you’re looking to host. After a while, these personality types are easy to identify, even if you’ve moved on to another community. 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Strategies to Keep People at Your Online Community, Online Community Management For Dummies Cheat Sheet. Reddit users could choose from 16 colors and fill one pixel on the canvas every five minutes between March 31, 2017 and April 2, 2017. These forums are a great place for owners to swap repair tips and get help for common issues, but some brands take things a step further by using social media to provide support by offering video walkthroughs on how to use features and make simple repairs. Over time, you may find that one platform works while another yields no results, so it’s better to work on something that’s working than to beat a dead horse. VIEW MORE STATS expand_more GET A CUSTOM REPORT SUBSCRIBE TO ADVISORY. So before you start your online community, think about why you’re bring a community together and what platform you want to use to host your community discussions. Some brands have a presence on all the different social networks, while others choose the one or two platforms that will best represent what their trying to achieve. Consider what type of community would be most beneficial to your audience, or if you should incorporate all three into your digital strategy. For example, if a community platform is the corporate blog, the purpose may be to offer news and updates to the community while receiving feedback in return. Action communities typically strive to create change in the world by spreading awareness on a range of issues and encouraging users to work together in pursuit of a common goal. Although the focus of each online community may be unrelated, the personality types are universal. The image started with a single red pixel on a 1,000 x 1,000 blank canvas that was created on the subreddit r/place. According to an Inversoft report, 77% of companies believe online communities significantly improve brand awareness and exposure and add credibility. It’s also important to note that support communities are a great way to get user feedback. Learn how Khoros can help your customers connect with each other on our software platform. Discussion communities are a place where people share experiences and thoughts on a specific interest. After purchasing a new vehicle, users can join a support community for their specific make and model on the manufacturer’s website. Eventually, these communities may even become self-sustainable as the number of members grows and your audience relies on each other rather than your representatives for guidance. The Mutual Social Enterprise is an Online Charity Community 24. September 17, 2015 Published by Merav Knafo. Activity. The five different types of online community. Similar to Reddit, an online community allows customers of a brand to gather in a brand-owned channel to converse, offer or receive support, and provide feedback. Schedule a demo now. Score. Use the questions and complaints you see most often to drive change that addresses these issues in future updates or new products. For example, they may have a corporate blog for updates, news, and niche-related tips, but also a Facebook page for conversation that isn’t so deep. For example, consumers looking to buy a car can see reviews and hands-on comparisons by visiting Edmunds' social media pages. Try a variety of different social media tools, take them for a spin, and see which ones yield the best results. Discussion Communities. Online communities are hosted on a variety of platforms, with different purposes each. Online communities help ensure that no one feels alone as the population continues to rise.